The evolving needs of a constantly increasing consumer base need to be continuously evaluated and acted upon. While simply establishing a fast food chain can be considered to be an ample yardstick for success, what is a true test of mettle is to not only establish success but also manage to stay relevant in the game. McDonald’s however, have taken it a notch higher by not only having done both of the aforementioned quantifiers, but also have the pride of being a chief innovator in the fast food industry. Innovation is often the solution to cater to the needs of an expanding consumer base, but there’s a bit more than just that to it.
Another factor that plays a key part, especially in the era of instant digital access, is the acknowledgement that the customer will want a sustainable option, especially when it comes to food. The presence of artificial preservatives, and ingredients such as monosodium glutamate, are factors that today’s health-conscious customer assigns considerable weightage to. McDonald’s India (South and West) have come up with a brand new initiative that assures that no products of McDonald’s will contain preservatives, artificial colours. The ingenuity extends further with a statement that food items will contain dietary fibres. Let’s take a look at how these changes are going to be implemented.
No preservatives: Preservatives are widely used by food, beverage, pharmaceutical, paint, furniture, and cosmetic industries, among several others. In the food industry, its primary purpose is to retain the original flavour and appearance of the item, as well as it ensure it looks aesthetic when consumed.
No artificial colours: The addition of artificial colours may make food look more appealing, but rest assured it is hardly food anymore. McDonalds’ has a strict no artificial colours policy. Artificially coloured edibles are popular all around the country, from everything to vegetables to gourmet dishes. Artificial colouring contains many harmful chemicals that have an adverse effect on our systems.
Dietary Fibres: You must have sudden flashes of your childhood, in which your parents force you to eat your greens because it’s full of fibres. Well, there is no need for force – your favourite McDonalds’ items now come with added dietary fibres, which, as the name suggests, aid in your digestion. Now you can appease your mother as well as your taste buds.
Author, Prisha Kumari is living in India. Prisha Kumari is part of our authors community since Aug
