When it comes to an effective retail store merchandising, it should appeal your customers on a number of levels. No doubt, visuals attract new clientele, but they will definitely return if you offer high-quality products with excellent customer service. In contrast to other industries, the food industry sees continuously changing trends, most of which your patrons are likely familiar with, particularly due to the popularity of cooking shows. Here are some merchandising tips that you can integrate into your everyday operations for highest returns.
Offer Signature & Seasonal Items
The first and the vital element to effective merchandising is to make sure that your brand stands out. If your store is offering a particular type of baked good like signature cupcake or donut, then you need to think of different ways to promote it. A good way to promote your product is through sampling. If your signature item has scored a good place in the local press, look for the option to advertise it on signage. Try to create items that feature exotic flavors and seasonal fruits. For instance, you can present a “pie of the month” containing cardamom and peaches during summer. Always get ready to celebrate traditions like Mardi Gras with themed donuts, cupcakes and breads.
Use Punch Cards & Cross Merchandising Strategy
It’s a fact that everyone likes to bargain irrespective of the income level. If you really want customers to get back to you, offer punch cards. Just choose one of your best-selling products (it can be your signature item), then make an offer “buy four, get the 5th FREE” kind of promotion. Moreover, cross merchandising also works out well when it comes boost sales. Select some of your food items that pair well with other related items. For instance, you can offer a coffee blend along with the baked goodies or you can also design a signature coffee cup in order to do something unique.
Packaging & Displays Should Support Your Brand Image
Now comes the packaging; it should support your store’s image, while keeping up the latest trends. Nowadays, customers are quite conscious regarding its impact on the environment. Just show your customers that you care about them by offering eco-friendly packaging. Moreover, you have to create the brand consistency by incorporating your signature color scheme in displays. Pantone – a well-known company specialized in color systems and communication announces color of the year. You can add that color into your existing color scheme or add into your baked goods, frost free upright freezer and displays.
Offer Trendy Baked Goods Ocassionally
In contrast to anything else in a retail setting, tastes and flavors follow trends. Always make sure that you have completed your research regarding the latest baked good trends. It’s a good idea to incorporate hip flavors and items on standbys. For instance sea salt and caramel (sweet/salty combination) is a popular baked item these days as its easy-to-eat on the go. Mini cakes and cupcake sized pies are also in trend, easily carried and convenient.
