In 2018, everything about digital marketing services is going to be more content-centric. 2017 has shown us that. Feeding the content beast is one of the best ways to engage your audience and keep them coming for more. So we bring to you three things you cannot afford to miss before you build strategies for the content you put out there.
Use segments in Google Analytics
Using analytics has been a trend in 2017 and it is here to stay in 2018. To some, it may not seem like the most useful source of data but as you start digging, there is an abundance of data to get your hands on. What most marketers are unaware of is the segmentation feature of Google Analytics. It segments the users based on common characteristics like traffic source, location/geography, content viewed, visitor type, landing page type, action taken, et cetera. This quantitative data gives useful insights to make more informed decisions while planning your content strategy, so make sure you don’t miss out on this tool!
Video is everything
Video content is the key to engagement. Better SEO rankings, potential to evoke strong emotions, and increased chances of being shared – video can do much more than any other kind of content. Live videos are increasingly gaining prominence. Viewers prefer live streamed, unedited videos for their authenticity. Virtual Reality (VR) videos are the newest trend. They captivate the audiences, providing better engagement than ever. While most marketers are hesitant to invest in VR, it clearly is one of the most powerful tools at their disposal. Regardless, any kind of video content is going to be more effective, which is why it should take a leading role in your content strategy.
A symbiotic relation with influencers
Influencers have become the go-to option for most digital and content marketers. Everyone knows about the big names in the influencer game like the Kardashians, and the impact that they can have on one’s business. Not everyone would want to hire the Kardashians, and hence you can approach thousands of influencers online that have niche audiences to meet the needs of businesses of all shapes and sizes. Your digital marketing company can use resources like Tap Influence to get access to such influencers.
To excel at content marketing, needless to say, you must keep producing valuable, engaging content with consistency. These were 3 things we think everyone engaging an audience in 2018 must know before beginning with their content strategy. We hope you enjoyed reading this article and would not forget these small yet useful tips!
By- Rohit Raj.