As part of its attempt to win over students and educators, Microsoft has acquired video discussion platform Flipgrid which is used by more than 20 million teachers and students across the world.
“Thrilled to welcome @Flipgrid to Microsoft!” Satya Nadella, CEO of Microsoft, tweeted on Monday.
“To bring the power of video-based social learning to everyone, we’ll be making Flipgrid free for all educators and offering prorated refunds to everyone who has purchased a subscription from Flipgrid in the last year,” said Eran Megiddo, Microsoft’s Corporate Vice President for Education.
Flipgrid was created with the aim of helping educators recast the role of video in the classroom, from a passive experience to a tool that empowers and amplifies every student’s voice.
“Fans of Flipgrid can rest assured the Flipgrid they know and love, in joining Microsoft, will continue to grow and thrive across the Microsoft, Google and partner ecosystems, all the while retaining its distinct brand, culture and team,” Megiddo added.
For Microsoft, which is facing increased competition in the classroom from both Apple and Google in recent years, the acquisition of Flipgrid is the latest in its effort to appeal to students and teachers, The Verge reported.
Microsoft has been improving its Office 365 for education offerings, and also overhauling its web versions of Office to be more modern and faster to use for collaboration, the report added.